by Trevor Brookins
One of the things I learned as an advertising executive is how many ways companies package the same product and provide service to people with different bells and whistles.
People love a sale. And unless you’ve been paying attention, most of us don’t have any idea if we’re getting a good deal. Unfortunately this applies to politics as well. Folks can choose an incumbent because of inertia; folks can choose to unseat an incumbent simply because the challenger sounds new and fresh and is offering a great deal. Neither method is sound reasoning.
The November 2014 mid-term elections gave the Republican Party control of the US Senate.