Web Advertising: A Local Business Take Away From Election 2011
by Dave Zornow
Nyack, Nov 16 — Given the low opinion Americans have of their elected leaders in Albany and Washington, you wouldn’t think there’s anything Main Street could learn from State Street. But a surprising thing happened last week in local politics: candidate advertising in the Nyack River Villages worked at a rate far above ad industry norms, offering a unique case study as to how local businesses can use the Web to advertise locally.

