by Clayton White
It might seem a little bit strange to talk about holiday shopping during the first weeks of spring — especially if you are the kind of person who cringes when they see Santa in the stores right after Halloween.
Clayton White spoke to Nyack merchants about last year’s holiday shopping season. The lessons learned from last year can inform local marketing decisions for today, tomorrow and next Xmas.
Big box retail. Online shopping. Constricted parking access. There is a seemingly never ending list of pressures facing small-town retail.